Weight loss and wise investing share a very important characteristic: they’re simple, but not easy.
Let me explain.
Every year, Americans spend billions of dollars in weight-loss related products and services. Magazines that promote the new “secret Hollywood diet” fly off the shelves; strangely, people forget the last year “secret” diet in favor of the new one. “Diets” come and go, and products that promise to lose weight “without diet or exercise” are increasingly popular. People are willing to starve themselves to fit in a dress; if they succeed, they give their secrets to their friends, who will also buy the new miracle product. If they don’t succeed, more than likely the blame will go to the product or to other outside factor.